In 1960, Sharambeyan was appointed Chief Artist of Dilijan, taking on the responsibility of shaping the city’s visual and artistic identity.
During this period, he created numerous design sketches for health resorts, mineral waters, public events, and urban spaces, which were reviewed and approved by the artistic council. Gradually, these designs became an important part of Dilijan’s visual identity. Today, such examples of industrial design, widely used during the Soviet era, may also be regarded as early forms of city branding. Through their colors, font, symbols, and overall style, they helped create a distinctive and recognizable image of Dilijan